From Garage Workshop to Boutique Empire: The PRS Origin Story

Paul Reed Smith   |   February 28, 2024

posted by: Levi

A Dream Translated into Wood and Wire: The PRS Origin Story

In the mid-1970s, a young and ambitious Paul Reed Smith was studying liberal arts in Maryland when destiny came calling. Tasked with building a guitar for extra credit, Paul discovered a passion that changed his trajectory. He achieved a top grade and found his life’s purpose – to follow his dream of building exceptional guitars.

In an era dominated by corporate juggernauts Fender and Gibson, the likelihood of an independent luthier prospering seemed improbable. Undeterred, Paul set up a modest workshop and began honing his craft through trial and error. Early instruments were built from inexpensive kit guitars as canvases for Paul’s burgeoning design ideas.

Word slowly spread around the local music scene about this luthier building unique guitars by hand. Paul would frequent concerts to befriend roadies and get his guitars into the hands of famous players. Carlos Santana, Al Di Meola, and Jimmy Herring were early adopters, providing Paul the endorsements and initial revenue stream to formally launch PRS Guitars.

In January 1985, Paul exhibited his guitars for the first time at the winter NAMM show. The bold shapes, exotic woods, and intricate inlays attracted serious dealer interest. By year’s end, the original PRS factory opened in Annapolis, ready to deliver on those first orders. What began as a small team of 15 grew rapidly as demand escalated for Paul’s obsessively crafted guitars.

Passion for Innovation

More than simply an artisan, Paul harbored an inventor’s curiosity. The opportunity to refine and improve the instrument he loved was as alluring as building itself. Early on, Paul patented ingenious solutions to age-old guitar problems. His compensated nut improved intonation across the entire fretboard. The proprietary tremolo and switching aimed to eliminate tuning instability during aggressive playing.

As the company expanded, Paul remained dedicated to research and development. While respecting vintage designs, he understood the modern musician required improved reliability. Blending old-world craftsmanship with new-world technologies became the ethos of the PRS approach. Models were iterated and refined continuously to achieve ideal tone, playability and stability.

Growth Requires Sacrifice

To maintain momentum and fulfill demand, larger production facilities were necessary. In 1996 the company relocated from cramped Annapolis origins to a sprawling complex across the Chesapeake Bay. Additional buildings and production lines were added over the next decade. Output reached over 50,000 instruments in 2014, cementing PRS as a serious challenger to the industry leaders.

Rapid expansion mandated some difficult decisions to balance commerce with craft. In 1996, the PRS Private Stock program was formed, guaranteeing continuation of hand-built custom instruments by the Maryland team. Offshore manufacturing enabled PRS to supplement US production with reasonably priced imports. Licensing tonewood harvesting also ensured sustainable resources while providing top grade materials.

Preserving History and Heritage

During exponential growth, staying connected to company roots was imperative. In 2007, PRS hosted its first “Experience” event as an annual gathering for fans to tour the factory and mingle with luthiers. Attendance doubled yearly until reaching nearly 10,000 attendees. During this signature event, the Antonius Forum debuted as a dedicated facility to exhibit PRS milestones and archives for visitors.

The PRS museum traces the entire trajectory of Paul Reed Smith’s audacious dream translated into wood and wire. Early hand-built guitars coexist beside modern innovations. Patent awards and magazine covers representing monumental moments surround visitors. Events like “Experience” reinforce that PRS remains grounded by our legacy as much as striving toward the horizon.

Looking Towards the Future

Nearly 50 years since Paul’s first garage-built guitar, PRS thrives through cultivating tradition and embracing change. Design tenets established by our founder during that exploratory era remain integral, as does his ethic of restless improvement. We measure our success not by sales figures or market share, but the care and passion our team invests into every instrument.

PRS continues chasing our vision – building the finest guitars and guitar products possible. Our family now spans four factories on multiple continents, empowering musicians globally. Still, a subset of skilled artisans resides in Stevensville, preserving heritage through building exceptional instruments by hand, one at a time. That synthesis of technology and tradition expresses everything special about PRS. We feel honored by the trust players worldwide place in our instruments to articulate their musical dreams. As Paul writes, the journey thus far has been short but sweet, though we have no plans to slow down.

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