The Trusted Sound of sE Electronics, A Brief History

For over 20 years, sE Electronics has been a trusted brand amongst recording artists, producers, and audio engineers. Founded on a philosophy of no-compromises, sE has built a reputation for quality, innovation, and value across its range of recording microphones, acoustic treatment products, and audio electronics.

Expanding the Product Line

By 2010, sE was an established brand in the pro audio market. But Siwei and team had even bigger plans for growth on the horizon.

The company expanded into new product categories like acoustic treatment and microphone accessories. sE’s Reflexion Filter series uses specialized composite materials to improve isolation and reduce room reverberation during recording. Mic accessories like shockmounts and pop filters complement sE’s mics while providing premium protection.

sE also began developing rack-mounted preamplifiers and other electronic products. This enabled producers to utilize sE’s signature sound across full recording chains, from initial sound capture through to mixing and mastering.

New Leadership and Continued Innovation

In 2008, Siwei handed the reigns of the company over to his daughter, Ling. As CEO, Ling directs sE’s strategic vision while overseeing their global marketing, sales, and distribution networks.

Under Ling’s leadership, sE has continued releasing innovative new microphone models across diverse price points. Recent additions like the V7 and V3 leverage state-of-the-art capsule designs to deliver coveted vintage tone at affordable prices.

The company also continues seeking input from their diverse community of artists and industry partners. Getting ongoing feedback and inspiration from actual users remains an essential part of sE’s product development process.

Celebrating 20 Years of the sE Sound

As sE celebrated their 20th anniversary in 2017, the company had established themselves as true innovators in the music technology space. Their catalog spans everything from accessible entry-level mics to elite handcrafted models used in world-class studios.

But throughout sE’s growth and success, some things haven’t changed. The company remains committed to their founding principles of performance, innovation, and customer-inspired design. Sustaining this little-company culture and attention to detail has enabled sE to thrive in the ultra-competitive MI industry.

Thanks to their unique blend of cutting-edge technology and old-fashioned craftsmanship, sE Electronics has secured their status as a trusted audio brand for professionals and amateurs alike. After 20+ years, sE continues pushing boundaries and bringing inspiring new tools to the next generation of content creators.