For nearly two centuries, Martin & Co. has been handcrafting some of the world’s finest acoustic guitars. Founded in 1833 by Christian Frederick Martin, the Nazareth, Pennsylvania company has pioneered guitar-making techniques and created instruments that have shaped music history. From Hank Williams to Eric Clapton, Elvis Presley to Ed Sheeran, iconic musicians have relied on the rich, resonant sound of Martin guitars to bring their songs to life. But what makes these instruments so special? The answer lies in Martin’s commitment to handcrafting. At a time when mass production reigns supreme, Martin continues to carefully hand-make every guitar to create unmatched tone and quality. In this article, we’ll explore why handmade matters when it comes to Martin guitars.